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 need to raise consumers interest in islamic banking products

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عدد الرسائل : 2822
تاريخ التسجيل : 23/12/2007

مُساهمةموضوع: need to raise consumers interest in islamic banking products   الخميس 27 مارس - 0:15

Need to raise consumers interest in islamic banking products
mohammadhuda_1968
KUALA LUMPUR, March 26 (Bernama) -- While various initiatives and policies have been set by Bank Negara Malaysia to boost the Islamic banking industry, much still needs to be done by industry members to raise consumers' interest in Islamic banking and financial products, says an academician.

International Centre for Education in Islamic Finance (INCIEF)'s chief academic officer and faculty dean, Prof Dr Malik Muhammed M. Al-Awan said banking players should especially beef up their efforts to create more value-added Islamic products in the marketplace for consumers to choose from.

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It is market demand that drives the growth of the industry. It is also up to how the various banks position their products and how accepted those products are by consumers.

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The central bank can only facilitate that process, but it is up to the banking players to do more to popularise their products to the general public," he told Bernama at the sidelines of the Global Islamic Finance Forum which took off, here Monday.

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Demand will eventually rise if the banking industry provides some distinctive superior features for their Islamic products," he said.

However, he admitted that it would take time to create Islamic products which would be widely accepted both by Muslims and non-Muslims, and that it was an ongoing process.

Dr Malik, who earlier presented a paper on "Economics and Finance in Islam" here today, is one of the speakers at the four-day forum which ends on Thursday.

Generally, he said the banks were not investing as much as they need for research and development (R&D) of Islamic products.

Once they realise the importance of R & D to their products, they will increase their investment, he added.

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BERNAMA

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